Firestone launches first Run-Flat Technology tyre
26 March 2012
New Firehawk SZ90µ RFT* meets demand for 2nd and 3rd replacement tyres in a maturing Run-Flat segment
Firestone has launched the Firehawk SZ90µ RFT* for the replacement market, the brand’s first tyre with Run-Flat Technology in Europe. The tyre’s reinforced sidewall rubber construction enables the driver to continue driving safely if the tyre deflates or suffers a total loss of pressure.
The Firehawk SZ90µ RFT* will appeal to value-oriented drivers whose cars were originally fitted with Run-Flat Technology tyre when new and now require 2nd or 3rd replacement tyres. The SZ90µ RFT* therefore aims to attract new Firestone users in this segment and complement the brand’s existing line-up of Firehawk SZ90µ, TZ300α touring tyre and all-round performer Multihawk.
“The new Firehawk SZ90µ RFT* will enable the company to increase its market share in a maturing RFT* segment” says Tomio Fukuzumi, Director Consumer Products, Bridgestone Europe.
Run-Flat Technology has been added to the existing Firehawk SZ90µ tyre which has built up a solid reputation for well-balanced wet and dry performance. With the addition of its reinforced sidewall construction, the new Firehawk SZ90µ RFT* now adds extra safety and convenience to the list of benefits – for an excellent quality/price ratio.
Available across Europe in 6 sizes for 16- to 18-inch, 40 to 55 series, from now.
More information on www.firestone.eu .
* RFT: Run-Flat Technology tyre
Media Contact
Gert Meylemans, gert.meylemans@bridgestone.eu, +32 2 714 68 40
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.