1960s: “Serving society with products of superior quality”

The corporate motto "serving society with products of superior quality" was adopted during this decade, which saw the development of Japan's first steel radial tyres for truck and buses in 1962 and the first radial tyres for passenger cars in 1964. With factories in Kurume, Yokohama and Tokyo, the company was producing a wide range of rubber products, as well as tyres. It was also Japan's leading manufacturer of bicycles and had an auto production company, which produced more than 5,000 passenger cars and trucks every month.
	Bridgestone marine hoses for loading and unloading oil

Rubber precision components	Bike products

Bridgestone expands beyond its borders

The rapid growth of the automotive industry worldwide encouraged Bridgestone to expand production beyond Japanese borders. In 1965 a new Bridgestone plant was founded in Malaysia, the company's first overseas production since World War II.
The establishment of a marketing subsidiary in the U.S. followed in 1967. And a company-wide quality-control campaign to improve quality and increase productivity earned the company the prestigious Deming Prize in 1968.

Quote Ishibashi