Maxi Haulage agreed a fleet deal with Bridgestone on the strength of its retreading facilities in Lincolnshire, with the company’s Total Tyre Care philosophy resonating during discussions.
The agreement coincides with the 10 year anniversary of the acquisition of Bridgestone’s retread factory (Bulldog) in Bourne, which boasts an output of roughly 50:50 mould cure to pre-cure.
This makes this operation stand out in comparison with the historically mould cure dominated UK retreading market.
Each retreaded tyre undergoes multiple stages of inspection and progression before it is transformed from a tired, well-worn product to a gleaming, premium piece with a new lease of life.
Maxi Haulage’s fleet engineer Steve Sugden said: “There were several key drivers for adopting a Bridgestone new and retread tyre policy for our fleet, but ultimately it was a combination of the performance of a premium Bridgestone new tyre, complimented by the Bandag retread offering.
“After visiting Bridgestone’s retread facility we were confident we would be utilising a well-engineered, reliable, quality product.
“The Total Tyre Care management approach taken by Bridgestone will ensure that we realise maximum life of the tyres on our fleet and the visibility provided by the Total Tyre Manager reporting system gives us confidence that Bridgestone will add real value to our partnership.”
To coincide with the news, Bridgestone is also unveiling a new retread tyre, the Bandag FuelTech™.
Using advanced tread compounds and innovative tread design, Bandag FuelTech™ retreads deliver excellent fuel efficiency, coupled with the eco-friendly benefits expected from Bridgestone’s premium tyres.
The revolutionary product claims to offer increased performance in terms of tyre life and reduced rolling resistance, which results in low tyre and fuel bills for fleet operators.
Retread development manager Terry Salter said that the compound had been enhanced to provide greater performance.
He said: “This underlines the investment that we are making in our retreading provision and customers will benefit from a maximised tyre life and lower operating costs.”