The strength of Bridgestone’s retreading proposition has been emphatically underlined after one of Northern Ireland’s most respected specialists opted for a franchise operation with the Bandag brand.
ADCO Retreads, based in Portadown, has decided to develop the business following a management buy-out, in the shape of a Bandag partnership.
The company boasts 30 years of industry experience and decided to make the bold business step in order to consolidate and grow.
Bridgestone’s retread development manager Terry Salter said that an approach of an alliance, working in partnership in the market with Bandag provided a sustainable mid-term and long term solution.
He said: “ADCO is keen to embrace the Bandag brand and will rebrand its website, vehicles and signage as a result.
“We are delighted to be embarking on a new relationship with the business which will benefit from the strength of our national proposition. This new signing is also strategically important for us in giving a franchise presence in Northern Ireland after an absence of more than 25 years.”
ADCO is expected to see an immediate benefit in retread supply and casing management for Bridgestone fleet business in Northern Ireland, specifically the Ulster Bus contract.
Terry added: “We are passionate in maintaining quality standards with a commitment to install Bandag 7400U Shearography and ADCO will play a pivotal role in this.
“We expect initial retread volumes to hit the 5,500 mark per year with a growth ambition to 8000 per year within the first franchise term.
Bandag’s ease in sourcing a regular supply of casings was also seen as a big factor for ADCO, along with the strength of a European network.
In 2007, Bridgestone acquired Bandag Incorporated, forming Bridgestone Bandag, LLC.
By April 2008, the sales and marketing teams of Bridgestone Bandag, LLC and the truck and bus division of BSAM (Bridgestone Americas Inc.)’s subsidiary tyre company joined forces to deliver their fleet and dealer customers total tyre solutions as a single integrated package. The new group is known as Bridgestone Bandag Tire Solutions (BBTS).
Today, Bridgestone Bandag Tyre Solutions (BBTS) is a division of Bridgestone Americas Tyre Operations (BATO), allowing the two groups to better service their customers by offering a comprehensive tire maintenance solution backed by a complete line of new and retread truck tyre offerings.